your little black book

who would you keep in mind?

I write weekly about the strategies, habits, and tactics around cultivating the connections that matter to you.

George C. Marshall, among his many accolades, is largely credited for reforming the US Army and being the “organizer of victory” for Allied forces in World War II.

And most of that credit lies in a little black book.

Marshall was well known for maintaining a running list of promising junior officers. While the legend of the list being maintained in an actual black book has been debunked, he did clearly have a list in his head of who he’d look to advance into any given position. Much of the notable generals can trace their promotion back to General Marshall and his list.

If you were today build up a list of the people you’d want to “bring in” - whether it’s for an open spot in your company, a junior partner in a deal, or a seat at your dinner table - who is on that list?

Maybe it’s time for your little black book.

Until Next Week,

-Zvi

Bonus round - Marshall also created a “plucking committee” - charged with weeding out people who didn’t fit the immediate needs of the military, regardless of whether or not they deserved to be there. Maybe you could benefit from that too.

Feedback is a gift! What did you think this week?

Login or Subscribe to participate in polls.

If you found this valuable, have you snagged my course on cultivating your network?

“What do I do with my hands?” wasn’t a problem for me.

I’ve spent the past 12 years helping people like you grow their businesses and careers by cultivating the relationships that matter. I took everything I’ve learned and practiced and put it in a professionally produced online course.