When Disaster Strikes

I write weekly about the strategies, habits, and tactics around cultivating the connections that matter to you.

Like you, I’ve been waking up for the past week with images of Los Angeles ablaze. Having grown up just south in San Diego, I can recognize many of the landmarks and areas affected. My first instinct, like many, was to scroll social media and thumbs-up posts from friends in the area.

But I can do better than that. And so can you.

Here's the thing about crises - they have a way of making us feel utterly alone, even when we're surrounded by a sea of "thoughts and prayers" posts.

Yes, donating to disaster relief is crucial (and if you can, please do). But don't underestimate the power of direct human connection, especially in moments of uncertainty and fear.

Taking Action:

• Send a simple "Hey, just thinking of you" text to anyone you know in affected areas

• Don't ask for updates or details - they'll share if they want to

• Skip the "let me know if you need anything" - but if you have something to offer, be specific: "I have an extra room if you need it"

• Remember: You may not be able to do much to fix the situation, you're letting them know they're not alone

I learned this lesson years ago when tragedy hit my family. What still sticks with me today wasn’t specifically the food, the hospitality, the people lending a hand - it was that people cared, and I wasn’t alone.

Until next week, -Zvi

P.S. If you're in LA reading this - we're here for you. Really.

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