The untapped power of delayed gratitude

I write weekly about the strategies, habits, and tactics around cultivating the connections that matter to you.

Yes, I know Thanksgiving passed. The turkey leftovers are finally gone, Black Friday deals have faded into Cyber Week deals which somehow still haven't ended, and that one uncle's political opinions are safely stored away until next year. But here's the thing - gratitude isn't seasonal merchandise we need to clear out before December hits.

Consider this scenario: While reviewing my contact database last week, I discovered a note about an introduction made three years prior that ultimately led to one of our most significant client relationships. Rather than feeling regret about not maintaining contact, I recognized an opportunity. Gratitude, unlike seasonal protocols, carries no expiration date.

While most professionals excel at immediate appreciation - the prompt thank-you email or timely gift following a referral - we frequently overlook the strategic value of delayed gratitude. This oversight represents a missed opportunity to strengthen professional relationships and reinforce valuable behaviors.

When someone receives unexpected appreciation for a past contribution, several beneficial dynamics activate:

1. It reinforces their positive perception of you and your relationship

2. It clearly signals what you value in professional interactions

3. It demonstrates your capacity for reflection and long-term thinking

4. Most significantly, it creates a genuine positive emotional response

Taking Action

Implementation of this strategy requires minimal time investment. Consider this straightforward approach:

Identify someone in your network who provided meaningful assistance - an introduction, strategic advice, or other professional support - at least one year ago. Send them this message:

"I was reviewing my records and recalled your introduction to [name]. I wanted to express my continued appreciation for that connection."

Don’t like how I worded it? Fine - open up ChatGPT and have it rewrite it in your own voice. The key is authenticity without agenda - pure appreciation with no immediate ask or expected reciprocation.

Professional relationships thrive on meaningful recognition. While conventional wisdom might suggest gratitude has a short shelf life, strategic leaders understand that thoughtful appreciation remains valuable regardless of timing.

Thanks!

-Zvi

P.S. Speaking of appreciation - thank you for engaging with these insights. Your attention and consideration create the foundation for valuable dialogue.

If you found this valuable, have you snagged my course on cultivating your network?

I’ve spent the past 12 years helping people like you grow their businesses and careers by cultivating the relationships that matter. I took everything I’ve learned and practiced and put it in a professionally produced online course.

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