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- The social media signal review
I write weekly about the strategies, habits, and tactics around cultivating the connections that matter to you.
Ever looked up from your phone and realized you've been scrolling social media for an hour? You've liked 47 posts, left 12 comments, and have absolutely nothing to show for it except a vague sense of FOMO and a nagging suspicion you should be doing something more productive.
There's a better way to use these platforms – one that actually builds real connections instead of shallow digital interactions. I call it the "Social Media Signal Review" – a simple practice that transforms mindless scrolling into meaningful relationship building.
Here's how it works:
Set a timer for two minutes (yes, just two minutes)
Open your social app of choice
Scroll with intention – you're not consuming content, you're mining for connection opportunities
Look specifically for meaningful life updates – trips, health updates, professional wins, family milestones
Don't engage on the platform – instead, make note of what you saw
When the timer goes off, close the app
Reach out directly to those people via text, email, or call
The magic is in what you don't do – you don't become the 47th person to like their vacation photo. You become the one person who texted "That beach in your photos looked amazing! How was Maui?"
Why this works
Most social media engagement is performative and public. Direct, private outreach feels special precisely because it's not part of the algorithm-driven attention economy. It says "I saw your update and thought of you specifically – not just as content to react to." It's the difference between being another notification in their feed versus being a genuine human connection in their life.
When to use this:
When someone shares a personal milestone
When you notice they've been traveling • When they post about a challenge they're facing
When their child achieves something they're proud of
When they share a work accomplishment
When to ignore:
Political… anything
Generic inspirational quotes
Random thoughts about cheese curds
Clickbait they've shared
Try this just 2-3 times a week. Set those boundaries, stick to the timer, and become the person who consistently shows genuine interest outside the public performance of social media.
Relationships are built on making people feel seen, heard, and valued. This simple practice helps you do exactly that.
Happy Tuesday. Get yourself a taco.
-Zvi
Feedback is a gift! What did you think this week? |
Ever feel guilty for losing touch with someone? In this video, I’ll share exactly what to say and how to reconnect without feeling weird or overthinking it.
Topics Discussed:
Why it’s normal to freeze up when trying to reconnect
The simple message to send that won’t come off as awkward
How to avoid sounding like you want something from them
Why you shouldn't worry about getting a response
The truth about how people really feel when you reach out
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