- Be More Relatable
- Posts
- Stop being comment number 67
I write weekly about the strategies, habits, and tactics around cultivating the connections that matter to you.
You see someone's LinkedIn post about their new job. You type "Congrats!" in the comments. Done.
They see a number go from 66 to 67. You're now bundled with everyone else who decided to engage on the platform. And if you have someone under 25 living in the same house of you, you’ll see what I just did there. Sorry, couldn’t avoid the cringe.
Anyways, what most people miss: social media isn't the conversation. It's the signal that there's something worth having a conversation about.
The Channel Switch
Someone posts on LinkedIn about landing a new role? Text them.
Someone emails you about a project update? Call them back.
Someone shares vacation photos on Instagram? Send them a voice note asking about their favorite part.
Most people respond on the same channel they receive something. Email gets email. LinkedIn posts get LinkedIn comments. It's predictable. It's forgettable. You're just another notification in a feed designed to keep them scrolling.
When you switch channels, you break out of the bundle. You become the one person who actually reached out instead of just reacting.
Why This Works
Think about the last time you posted something on social media. You probably saw the likes roll in. Maybe a few comments. It felt good for about 30 seconds.
Now think about the last time someone texted you directly about something you posted. That probably stuck with you. Because it wasn't performative. It was personal.
The platform architects know this. They've conditioned us to engage on their turf because it keeps us there. More engagement, more ads, more time on platform. Your genuine desire to connect gets monetized and diluted.
When you switch channels, you're saying "this matters enough to step outside the algorithm". You're having an actual conversation instead of contributing to their engagement metrics.
How to Actually Do This
Next time you're scrolling:
See a career update? Send a text: "Saw your LinkedIn post. New role sounds perfect for you. How's it been so far?"
Get an email newsletter from someone in your network? Call them and tell them which part resonated.
Notice someone's vacation photos? Don't just like them. Send a voice memo asking about their trip.
The channel matters less than the fact that you switched. You're creating a pattern interrupt. You're the one who didn't just scroll past.
The best networkers I know treat social media like a flare gun. It shows you where the signal is. But the real connection happens when you pick up the walkie talkie.
Until next week, -Zvi
P.S. If you reply to this email in another channel, I’ll applaud you.
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Tired of taking pages of meeting notes you never look at again? In this video, I’ll show you the simple 2x2 note-taking method that actually helps you*remember people and build better relationships—not just capture information.
What we’ll cover:
Why most meeting notes are totally useless (and how to fix that)
The 2x2 note-taking framework that makes every meeting count
How to capture details that actually strengthen relationships
Simple prompts to keep conversations meaningful and memorable
A real-life example of turning quick notes into genuine connection
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