small actions, big impact

I write weekly about the strategies, habits, and tactics around cultivating the connections that matter to you.

You know that feeling when you look at your neglected contact list and think "I should really do something about this"? It's kind of like staring at that fancy exercise equipment you bought that's now doubling as an expensive clothes rack.

Here's the thing – just like you're not going to get in shape by doing one massive workout on January 1st, you're not going to transform your network by spending six hours organizing your entire contact database in one sitting. (Though many of us have tried both...)

In our latest live session, we had everyone do something that probably seemed ridiculous at first: organize just two contacts. Not twenty. Not two hundred. Two.

Why? Because small actions, done repeatedly, will always beat sporadic bursts of intense activity.

Think about it this way – would you rather:

• Spend 5 hours this weekend organizing your entire database, feel accomplished, then not touch it again until next New Year's

• Spend 5 minutes every day keeping up with the people who matter most to you

The math isn't complicated here, folks.

Taking Action

1. Pick two contacts right now that you want to stay in better touch with this year

2. Add or update their basic info in whatever system you use (even if it's just your phone)

3. Send one of them a quick "Happy New Year, been thinking of you!" message

4. Set a reminder to do this again tomorrow with two more contacts

That's it. No need to block off your entire weekend. No need to feel guilty about all the people you haven't contacted. Just start small, and keep going.

Remember: Consistency beats intensity, every single time. And unlike that ambitious New Year's resolution to give up carbs entirely, this is something you can actually stick with.

Until next week, -Zvi

P.S. Speaking of small actions – if this resonated with you, why not forward it to someone you've been meaning to reach out to? Two birds, one stone.

If you found this valuable, you might love Relatable. It’s the CRM built from the ground up to help you grow your network, not your business pipeline (but it does that too).