I like you

I write weekly about the strategies, habits, and tactics around cultivating the connections that matter to you.

Having the experience of coaching for a few years, I learned there was a pretty straightforward formula to conveying wisdom.

1. Distill a complex concept down to something so simple, a first grader could understand it.

2. Hold your clients gently by the shoulders

3. Smack them over the head with #1 over and over, until they get it.

I’d prefer not to do that to the thousands of you here, as that’s a lot of time on airplanes, and in-flight meals aren’t what they used to be.

So, let’s just focus on the simple concept here, thanks to Robert Cialdini:

While this applies to just about any type of relationship, focusing on the salespeople we’ve interacted with paints a stark picture. We’ve all experienced times where the rep seems like they’re trying to squeeze as much money out of us.

We all know the feeling of talking to someone who’s so disinterested in us, we wonder if we’re bothering them. But then you can recall specific instances where you knew they had our back - to the point of talking you out of buying something.

Which do we want to be?

So, what have you done today to show someone that you like them?

If you’re not sure what to do - here’s the proven tactic which I’ve seen work thousands of times.

Just open up a blank email client or text message, add in any of your clients, colleagues, collaborators - anyone you choose to stay in touch with.

“Hey, just thought of you. Hope you’re doing well!”

Do we come across as a sleazebucket? Do we sound disinterested?

Let me know how that goes.

Until Next Week,

-Zvi

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I’ve spent the past 12 years helping people like you grow their businesses and careers by cultivating the relationships that matter. I took everything I’ve learned and practiced and put it in a professionally produced online course.

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