The basic concept of mindshare

I write weekly about the strategies, habits, and tactics around cultivating the connections that matter to you.

About ten years ago, I created the following graphic for one of trillions of investor decks I’ve had to put together, duped into believing that the deck was the thing that would flood my inbox with term sheets.

It’s one of those graphics that has become so second nature, as it perfectly describes the main focus of my work over the past decade+.

The concept is pretty simple.

After a first interaction with someone, they’re highly likely to think of us should the need arise.

As time passes, their calendar, inbox, and social fields is filled up with more such interactions. Same with us. The likelihood of them thinking of us decreases - replaced with their most recent coffee meeting, the person who texted out them last, or cousin Bruce’s idiot son “who just needs a chance.”

The salve is pretty simple.

Just take action to get that line to pick up from time to time.

BTW - for the graph nerds who are cursing at me for not having any numerical values on the chart, you’re right. The likelihood that someone thinks of you, and how fast that decays, is more abstract concept than exact science.

So if you’re wondering what you can do to cultivate connections, and how often - that’s for next week.

Until then,

-Zvi

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