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Do it now, not later
Future-you is unreliable. Right-now-you is your secret weapon.
Zvi Band
April 07, 2026
I write weekly about the strategies, habits, and tactics around cultivating the connections that matter to you.
You're on a call. Someone mentions they need a good tax attorney. You know exactly who to introduce them to. You say, "I'll connect you two." You hang up. Life happens. The introduction never gets sent.
Sound familiar? You're not a bad person. You're just human.
Chris Fralic, the legendary VC at First Round Capital, said it plainly: actually doing what you say you're going to do will put you in the top quartile of relationship builders. The bar is genuinely that low.
But here's a better idea than trying harder to follow through: stop making the promise, and just do it right then.
The problem with "I'll send that over"
When you defer an action, you're handing it off to future-you. And future-you has an overflowing inbox, three back-to-back meetings, and zero memory of what past-you committed to.
The moment of maximum motivation is right now, while the idea is alive and the context is fresh.
The in-the-moment move
I've watched someone do this on call after call. The moment a connection opportunity surfaces, she pauses and acts on it immediately. No sticky note. No "I'll get to it later." Just: done.
Yes, it takes 90 seconds. Yes, it might feel slightly awkward to say "give me a sec." It isn't. People aren't bothered by it — they're impressed by it. A small hack: use a voice dictation tool so you barely have to break stride, and the person on the other end of the line hears how you’re speaking about them.
Taking action
Next time you're on a call and think I should introduce these two or I should send them that article — don't say it out loud as a promise. Just do it. Right then.
It takes two minutes and will absolutely separate you from the 90% of people who had the same idea and did nothing.
Until next week, Zvi
P.S. Use the 90-second rule: if it takes less than 90 seconds, do it now. Introductions almost always take less than that.
Feedback is a gift! What did you think this week? |
Not a natural people person? No worries — this video is packed with practical tips to help you connect meaningfully and confidently, even if it doesn’t come naturally.
Key Topics Discussed:
Nature vs. nurture: Do social skills come naturally, or can you learn them?
Simple conversation starters that actually work.
Systems to stay connected without feeling overwhelmed.
Overcoming the fear of rejection and awkward moments.
Why building relationships is worth the effort for personal and professional growth.
You can see all my videos and interviews on my channel! If you find these helpful, I’d appreciate a like, subscribe, and share with a friend, colleague, or enemy.